Engage Employees Through Community Causes: It Is More Than Marketing

While we prefer community causes to be authentic opportunities rather than marketing methods we found some interesting nuggets in “‘Employee Engagement’ is My New Cause Marketing Buzzword”.

The article discusses the effort of companies who are involving their employees with volunteer opportunities as a chance to engage the employees and get involved with cause marketing.  This blend of for-profit and non-profit business creates new opportunities.

Just managing the volunteers seems to have created some business opportunities.

This week, Los Angeles based Causecast announced its new Employee Impact Platform, which helps companies promote and manage workforce volunteering. This can range from highlighting volunteer and community opportunities, to making matchable donations, to sharing news and updates on the company’s commitment to and progress addressing social initiatives.

So the truth is that cause marketing offers opportunities and the benefit of employee engagement is just one of those many opportunities.  Volunteering within the community is a key factor in all of our team adventures.  Our corporate clients go away with a truly positive output from their activities and the joy is shared by the beneficiaries as well as the employees.

While it isn’t necessarily cause marketing, we do it because investing in the community as citizens whether or not they are corporate citizens makes for a brave new world.

Stephanie Ringer, February 2, 2012